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  • Applying multiple regression analysis to determine the key determinants of mobile banking service quality on customer satisfaction: A case study of Thai Commercial Banks

  • Proceedings of 57th Kasetsart University Annual Conference: Education, Economics and Business Administration, Humanities and Social Sciences

  • Kasetsart University, Bangkok (Thailand)
    Office of the Higher Education Commission, Bangkok (Thailand)
    Ministry of Education, Bangkok (Thailand)
    Ministry of Agriculture and Cooperatives, Bangkok (Thailand)
    Ministry of Science and Technology, Bangkok (Thailand)
    Ministry of Natural Resources and Environment, Bangkok (Thailand)
    Ministry of Digital Economy and Society, Bangkok (Thailand)
    National Research Council of Thailand, Bangkok (Thailand)
    The Thailand Research Fund, Bangkok (Thailand)

  • 57

  • สาขาบริหารธุรกิจ

  • 2019

  • Titida Nochai

  • 978-616-278-510-8

  • 10.14457/KU.res.2019.221

  • 57. Kasetsart University Annual Conference

  • Bangkok (Thailand)

  • 29 Jan-1 Feb 2019

  • Bangkok (Thailand)

  • p. 359-368

  • 512 p.

  • อังกฤษ

  • Thai National AGRIS Centre, Office of The University Library Kasetsart University, P.O. BOX 1084 Kasetsart Chatuchak, Bangkok 10903, Thailand

  • การทำธุรกรรมการเงินผ่านอินเทอร์เน็ต;ความพึงพอใจของลูกค้า;ผู้ใช้บริการ;ความปลอดภัย;สมการถดถอยเชิงพหุ;คุณภาพการให้บริการ;ธนาคารไทยพาณิชย์

  • Customer satisfaction;Mobile banking service;Multiple regression analysis;Service Quality;Thai Commercial Banks

  • [1] Titida Nochai (Assumption University, Samuthprakarn (Thailand). Department of Information Technology, Vincent Mary School of Science and Technology)

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Titida Nochai. (2019). Applying multiple regression analysis to determine the key determinants of mobile banking service quality on customer satisfaction: A case study of Thai Commercial Banks.  n.p.: Kasetsart University, Bangkok (Thailand)
Office of the Higher Education
           Commission, Bangkok (Thailand)
Ministry of Education, Bangkok (Thailand)
Ministry of Agriculture and Cooperatives, Bangkok (Thailand)
Ministry of Science and Technology, Bangkok (Thailand)
Ministry of Natural Resources and Environment, Bangkok (Thailand)
Ministry of Digital
           Economy and Society, Bangkok (Thailand)
National Research Council of Thailand, Bangkok (Thailand)
The Thailand Research Fund, Bangkok (Thailand)
.


Titida Nochai. "Applying multiple regression analysis to determine the key determinants of mobile banking service quality on customer satisfaction: A case study of Thai Commercial Banks".  n.p.: Kasetsart University, Bangkok (Thailand)
Office of the Higher Education Commission, Bangkok
           (Thailand)
Ministry of Education, Bangkok (Thailand)
Ministry of Agriculture and Cooperatives, Bangkok (Thailand)
Ministry of Science and Technology, Bangkok (Thailand)
Ministry of Natural Resources and Environment, Bangkok (Thailand)
Ministry of Digital Economy and Society,
           Bangkok (Thailand)
National Research Council of Thailand, Bangkok (Thailand)
The Thailand Research Fund, Bangkok (Thailand)
. 2019.

Titida Nochai. (2019). Applying multiple regression analysis to determine the key determinants of mobile banking service quality on customer satisfaction: A case study of Thai Commercial Banks.  n.p.: Kasetsart University, Bangkok (Thailand)
Office of the Higher Education
           Commission, Bangkok (Thailand)
Ministry of Education, Bangkok (Thailand)
Ministry of Agriculture and Cooperatives, Bangkok (Thailand)
Ministry of Science and Technology, Bangkok (Thailand)
Ministry of Natural Resources and Environment, Bangkok (Thailand)
Ministry of Digital
           Economy and Society, Bangkok (Thailand)
National Research Council of Thailand, Bangkok (Thailand)
The Thailand Research Fund, Bangkok (Thailand)
.